While it is true a huge market potential lies in the whole of the Indian market, covering the whole market in one go would be highly rewarding but however given the diversity in the various geographic regions, its consumer demographics and et al, it would be prudent to adopt a step-by-step approach.

Based on our geographical location and the operational ease and experience the primary focus market remains the southern states namely Tamil Nadu, Andhra Pradesh, Karnataka and Kerala. This specialization of ours has brought us clients – associates from across India and also from foreign markets.

We intend to present a brief overview of some of the working business models along the lines of which we have worked. It is imperative to mention that the ideal business model largely depends on various factors among which nature of the product is one of the vital aspects. Whether the product is a consumer good or industrial good (or intermediate good) decides the marketing channel that is required namely, B2C or B2B which in turn forms the basis of framing the business model.

Model: 1

Representative Office of the client in the designated territory

This is one of the simplest models where we work as the Representative Office of the client in the designated territory.

	The client provides all relevant information with regard to his product or service, marketing materials like the product info brochures, sample units, price details, terms of sale etc.
	Any inquiry generated from this territory is followed up accordingly, coordinated between the client and the lead-prospect and convert it to a confirmed order.
	Even thereafter we play a role in communicating with the customer, documentation, delivery and continuous feedback.

Model: 2

Territory presence, Inventory maintenance & Logistics Beyond services mentioned in Model 1

	We are also the stock point in the territory, holding inventory of the client’s product either on consignment basis or even pay-up for the same depending on the further orders in the pipeline for the client from different customers routed through us in our operational territory.
	The logistics pertaining to the movement of the product from our warehouse to the customer place will be taken care of.
	We make regular follow-ups with the customer leading to increased inventories in the pipeline and ensure smooth conduct of relationship between our client and their customers.

Model: 4

Closer Association with Client

In this model of business, the degree of association reaches the maximum. We work with the client upon their project proposal, study all relevant details in and out, prepare detailed reports, study the feasibility of its execution, analyze the financials and based on the interest level of the client, his willingness and our conviction towards the project we engage as a joint-venture partner with the client, pooling in resources for the implementation of the project. Mutual cooperation is pitched in at all practical aspects, its implementation, statutory obligations and commercialization of the project.

Model: 5

Role of the Sourcing Company (Agent) for Client

This is a typical mechanism where we take up the responsibility of the Sourcing Company (Agent) for the client. The product as per the specification of the client is sourced from the best-suited supplier, identified and selected in coordination with the client, with in-depth reference to each and every quality screening parameters set by the client. We follow-up with the supplier-company on the delivery schedules, carry-out pre-shipment inspections, ensure packing advice compliance and even pitch in with logistics arrangement if required. This model is more sort of a reverse integration with the client.

The above business models are a broad framework for the future prospective clients to get a grip of the operational pattern in the event of an association. Based on the specific requirements supported by genuine justification, a dialog process with the client may evolve the ideal model with fair amount of customization that will ensure success for all stake-holders concerned and the project on the whole. Hence we are always eager to engage in a productive dialog with our clients.